The primary goal of utilizing digital marketing is to create a targeted online presence for your business that reaches customers when and where they need you most. Using unique and creative content combined with well designed brand and landing pages will keep you relevant and at the top of search pages. We can dive deep into the types of content that will grab attention and research and utilize keywords that are targeted and specific to your niche. I can help you build your content strategy which is a crucial piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry. There are key things to consider when using creative content strategy. You need to understand who you are creating the content for, what is the problem you can solve for them, what makes your brand unique, what format or formats will you use to target that audience, and how will you publish it and manage it over time.
Advertising with google is one of the best and most important digital marketing decisions you can make to expand your online presence and brand awareness, target a specific audience, customize your advertising goals and budget and utilize a variety of ad types to reach customers when and where they are shopping.
Understanding the google network and how to use the many different ad campaign options is a critical step in maximizing the many benefits of google advertising. The capabilities and reach of google ads are endless and can be very targeted with measurable results.
We can help you decide the best google advertising outlets, create ads that are targeted and optimized and with google analytics, we can help you maximize your ads and measure your results.
Social Media Marketing
Social Media Marketing is one of the most versatile and cost effective strategies that businesses can use to reach their target audience. There are over three billion people on social media and almost 90% of marketers report increased exposure and activity with their social media efforts. Social media marketing increases your inbound traffic, can be used to target specific audiences, is a great way to engage with consumers, it can help improve your search engine records, is cost effective, and through the many different social media channels you can specifically target and re-target a particular audience.
Your social media sites are a big part of telling your brand's story and if creatively and efficiently managed they can and should be a key component of your marketing plan.
Your website is critical to your brand identity. It is one of the most powerful tools a business can have. Your site should showcase your brand, create trust and credibility, establish relevance, capture attention and ultimately grow your business. Your site should be uniquely yours and clearly convey your brand with quality content and cohesive branding with a consistent theme. Your website should create a customer experience that paints a clear picture of your brand and is easy to navigate. I can help you level up your brand and grow your business with a fresh optimized website.